Home / Data freshness
How fresh is your data?
Every automatic refresh and every on-demand action, published — the same numbers the app enforces. Nobody else in this category prints their schedule; we'd rather you know what “checked while you sleep” actually means.
What updates automatically
These run on their own — no button to remember. Priority means the 10 keywords you chose for nightly tracking; the rest of your 50 ride the weekly sweep.
| What | What it tells you | How often | Devices |
|---|---|---|---|
| Priority keywords (your top 10) — Google Maps rank | The 10 searches that matter most, checked while you sleep. | Every night (~2:00 AM local) | Desktop + mobile |
| Full keyword set (all 50) — Google Maps rank | The long tail — neighborhood, competitor-name, and big-box searches. | Weekly | Desktop + mobile |
| Geo-grid heatmap (16 points, top 5 keywords) | Where in your service area you actually appear — street by street. | Every 14 days (2×/month), plus your on-demand re-runs | Mobile |
| Review sentiment — you + your top 5 competitors | The latest ~20 reviews per business, AI-scored on your vertical's four aspects. | Weekly | — |
| Competitor promo & post watch (top 5) | Their Google Posts and offers — the “$49 special” flagged while it's live. | Every 48 hours | — |
| Google Business Profile info — you + top 3 | Hours, categories, and attribute changes on your listing and theirs. | Monthly | — |
| “Near me” search volume & trends | Demand for your services — Google's volume data refreshes monthly upstream. | Monthly | — |
| Competitor roster recheck | Who your real top-10 rivals are, recomputed from every scan. | Monthly | — |
| Rank history | Your own rank history builds from your first nightly scan forward — Google's archive is too sparse for a real hyper-local backfill of your exact rank. | Builds nightly from signup | Desktop + mobile |
| Market history — who's owned your top 3 | A city-level record of which businesses have held the top 3 for your category in your city, month by month. Loaded from Google's archive at signup and refreshed monthly — kept and accumulated, so you watch the market shift over time. | Monthly (accumulates) | — |
What you can trigger yourself
On-demand actions are capped — that's how one plan stays $19.99 without upsells. The caps reset monthly, and the app always shows you the countdown rather than a surprise paywall.
| Action | Included each month | Beyond the cap |
|---|---|---|
| Re-scan a keyword right now | 3 / month | Waits for the nightly / weekly cycle |
| Re-run the geo-grid heatmap | 3 / month | Extra grids $1.00 each |
| Google Business Profile audit | 4 / month | Counter resets monthly — the app shows the reopen date |
| Refresh citation gap analysis | 1 per 30 days | The button shows the countdown |
| White-label PDF report | 5 / month | — |
| Review link + QR kit + AI-drafted replies | Unlimited | Internal tools — no scan cost |
| Free preview re-scan (before signup) | Snapshot lives 7 days | Run a fresh scan after that |
Freshness questions
Why isn't everything real-time?
Because every scan is a real, paid query of live Google results — not a cached estimate. Checking your priority keywords nightly and the full set weekly is exactly what keeps this one $19.99 plan instead of tiered pricing. We'd rather publish the schedule than hide it in a help doc.
What happens in my first 24 hours?
Your keyword set is generated and grounded in real search volume, you confirm it in the setup wizard, and the first full scan runs — all 50 keywords, desktop and mobile. The geo-grid does its onboarding sweep and your dashboard is populated with current positions. Your priority keywords begin their nightly cycle that same night, and your rank history builds from there. (The 12-month view of who's owned your market is in your free scan.)
Every number on this page is the limit the app actually enforces — last verified September 9, 2026. See it priced on the pricing page, or how the scans work on how it works.
See tonight's scan with your name on it.
Free scan first — your real rank, the three businesses above you, about 10 seconds.