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Lawyer SEO tools — see which firms sit above you
Legal clicks are the most expensive in local search, which makes the map placements the cheapest client acquisition you're not measuring. AyanaSEO.ai tracks the searches clients actually make when they need a lawyer — and the firms winning them.
Legal-specific keyword tuning, not generic templates
The product classifies your firm into its legal vertical and generates keywords the way legal clients search: “free consultation”, “free case evaluation”, “talk to a lawyer now”, “payment plans”, “same day appointment” — high-intent phrasings a generic SEO tool doesn't produce. Built from your Google Business Profile category, grounded in real search data, editable, with your 10 priority terms checked nightly and local-pack presence flagged on each.
Intelligence on the firms outranking you
The 10 firms around you in local results are tracked automatically, and AI reads reviews for you and your five closest rivals — scored on the four aspects legal clients judge: communication, expertise, case outcomes, and responsiveness. The citation check covers the legal directories that decide visibility — Avvo, Justia, FindLaw, Martindale, Super Lawyers, Lawyers.com, Nolo — and flags each one listing the firms above you but not you. The geo-grid shows where across your metro you actually appear; the audit checks the schema and listing signals local legal rankings run on. All from public data: no logins, nothing to connect. $19.99/mo, free scan first.
Everything above is the one $19.99/mo plan — full limits published here, mechanics on how it works. It starts with a free scan of your real rankings: your position, the three firms above you, no signup.
Questions from lawyers
Is AyanaSEO.ai built for law firms?
The product has a dedicated legal vertical across all three tuned signals: keywords generated the way clients find lawyers (free consultation, free case evaluation, talk-to-a-lawyer-now phrasings), review sentiment scored on communication, expertise, case outcomes, and responsiveness, and citation checks against the legal directories — Avvo, Justia, FindLaw, Martindale, Super Lawyers. Every keyword is editable.
Does it work for my practice area?
Yes, with a straight answer about how: the tuning is at the law-firm level, not per practice area — Google's business categories don't expose practice areas, so generated terms use lawyer/attorney phrasing that reads correctly for any firm. Want practice-area terms like “car accident lawyer [city]” or “divorce attorney near me”? Add them yourself — every keyword in the set is editable and tracked identically.
Is this compliant with legal advertising rules?
It's an analytics tool — it measures where you rank and what competitors do; it doesn't publish claims on your behalf. Review replies are AI-drafted suggestions you edit and send yourself, so what goes public is always your own words. Your bar's advertising rules apply to what you write, same as always.
Do you handle multi-location law firms?
Not yet — single location by design in V1, one subscription per location. Multi-location is on the roadmap; until then, BrightLocal's per-location model is the honest recommendation for portfolios.
Also serving: Plumbers · HVAC · Electricians · Roofers · Dentists — or read what local SEO is first.
See where your law firm actually ranks.
Free scan, about 10 seconds, no signup — then decide if $19.99/mo earns its keep.