Fair questions, straight answers
What you get for $19.99, where the data comes from, what the limits are, and why the review tools are built the compliant way. Missing something? Run the free scan and ask from there.
About the product
What is AyanaSEO.ai?
AyanaSEO.ai is a $19.99/month local SEO intelligence tool for single-location businesses. It tracks your local Google rankings across 50 keywords, watches the 10 competitors closest to you, and turns what it finds into plain-English actions — geo-grid heatmaps, AI review-sentiment analysis, Google Business Profile audits, and competitor promo alerts, in one dashboard we call your Action Plan.
Who is AyanaSEO.ai for?
Any business with a Google Business Profile that serves a local area. Keyword generation and analysis are tuned per vertical — deepest for home services (plumbers, HVAC, electricians, roofers), with legal, dental and medical, restaurants, automotive, beauty, fitness, and more on the same rails. If most of your customers find you through “near me” searches and the map, this is built for you.
Who is it NOT for?
Agencies managing client portfolios, and brands with multiple locations — we're single-location by design in V1 (multi-location is on the roadmap). Purely online businesses with no local service area won't get value from map-based tracking. BrightLocal and Localo serve those cases well; we'd rather tell you that than refund you later.
What is the “Action Plan”?
Your dashboard: your rank, visibility score, keyword wins, the geo-grid heatmap, your competitor list, review sentiment, rank history, and AI insights — one screen that answers “how am I doing, who's beating me, and what should I do next?”
Which competitors do you track?
The 10 businesses actually appearing around you in local results for your keywords — detected automatically, not a list you have to build. Deeper AI analysis (review sentiment, Google Posts promo tracking) runs on your top 5 rivals.
How are my 50 keywords chosen?
Generated from your business category and location, grounded in real search data — a mix of emergency searches (“emergency plumber [city]”), transactional searches (“best HVAC company near me”), and competitor/landmark searches customers actually use. Your 10 priority keywords get daily tracking.
What is a geo-grid heatmap?
Your local rank isn't one number — it changes depending on where the searcher is standing. The geo-grid checks your rank from 16 points across your area (grid spacing adjusts for urban, suburban, or wide service areas) and paints the result as a heatmap: green where you win, red where your competitors do.
What does the GBP audit check?
The technical stuff that decides local rankings: name/address/phone consistency between your site and listing, LocalBusiness schema, mobile click-to-call, map embeds, HTTPS, mobile page speed vs your competitors, plus an AI-readiness checklist — whether your site gives AI assistants what they need to recommend you. Up to 4 audits per month.
Data & accuracy
Where does your ranking data come from?
Live Google results. Every scan checks your ranked position in Google Maps and organic results, anchored to your business's coordinates on desktop and mobile — and flags, keyword by keyword, when you appear in the local pack on the Google Search page. The same results a customer near you sees — not a national average.
Local pack, map pack, Google Maps — what's the difference, and how does each show up in my dashboard?
Three names, but only two real places you rank — and the names are half the confusion. The SEO world uses “local pack” and “map pack” interchangeably, almost always for the same thing: the box of about three businesses (with a little map) that Google slots into normal Search results. Google Maps is the separate, full ranked list you scroll inside the Maps app or maps.google.com. Same signals underneath, but two different contests, and your spot can differ between them. So AyanaSEO keeps them on two clearly different labels. “Map Pack rank” is your position in Google Maps — the full list — for a keyword: it's your headline number (say, “#7”), it drives the geo-grid heatmap, and it's what we re-check night after night. “Local Pack” means that three-slot box on the Search page: per keyword we show whether you're in it and where — you'll see “In Local Pack · #2,” “Pack shown · not in it,” or “No local pack” — and the “In the Local Pack: X/50” tile counts how many of your keywords make the box. A worked example: a plumber can hold Map Pack rank #2 in Google Maps for “emergency plumber Sacramento” and still not appear in the Local Pack for that exact search on the results page, because the box takes only three and Google fills it a little differently. On your dashboard that shows up as a strong Maps rank sitting next to a “Pack shown · not in it” flag — not a glitch, but a prominence gap worth fixing. (The 12-month-history question below explains why only one of these two surfaces comes with a year of backfill.)
How should I use Map Pack rank and Local Pack tracking together?
Treat them as two questions about the same keyword. Map Pack rank — your Google Maps position — answers “where do I sit in the full ranked list?” It's your running scoreboard: tracked daily on your priority keywords, and the geo-grid shows how it swings from block to block across your area. Local Pack tracking answers “do I make the three-slot box customers see first on the Search page, before anyone scrolls into Maps?” — the most valuable spot there is, but only three businesses get in. Day to day: use Map Pack rank to measure steady progress and to catch the neighborhoods where you're quietly slipping. Use the Local Pack flags to find your highest-leverage wins — a keyword where you rank well in Google Maps but shows “Pack shown · not in it” is often one nudge from the box (a handful of reviews, a category fix, a missing citation), and breaking into those three slots wins more real calls than climbing one rung deeper in the Maps list. Read them together, per keyword: strong on both means you own that search; strong on Maps but out of the box is a prominence gap to attack first; weak on both means fix the fundamentals — listing accuracy, reviews, proximity relevance — before chasing the pack. Your Action Plan already surfaces the clearest prominence gaps for you: keywords where you rank near the top on Maps but the box is going to someone else.
Why is my rank here different from what I see when I google myself?
Because Google personalizes and localizes. Your own results are skewed by your search history, your logged-in account, and your exact location — you are the least reliable person to check your own rank. AyanaSEO.ai queries from neutral, coordinate-anchored searches, which is why the geo-grid shows a range across your area rather than one flattering (or terrifying) number.
How can you show me 12 months of history if I just signed up?
Here's the honest mechanics — and it comes straight out of those two surfaces. Google keeps a limited archive of the Local Pack (the three-business box on the Search page), but only the top 3, and blind to exact coordinates. It keeps no archive of Google Maps positions at all. So a year of history is possible only for the pack, and only for who held those top-3 slots — not your precise Maps rank from last spring. Any tool promising your exact rank from a year ago, for a business that wasn't top-3, is guessing; we don't. That's why the 12-month view is your market's, not a fabricated version of yours: your free scan shows who's owned the top 3 for your category in your city, month by month, labeled as the city-level estimate it is. Your own Map Pack rank — your Google Maps position — is separate: Google can't backfill it, so it starts accruing from your first nightly scan, precise from night one and complete over time.
How fresh is the data after I subscribe?
The full 50-keyword scan and your first audit kick off at checkout; panels fill in within about 10 minutes. Your preview scan data — including the 12-month view of who's owned your market — appears instantly while that runs in the background.
Do you track desktop and mobile separately?
Yes for keyword rankings — both, every scan, because they genuinely differ. Keyword rankings are tracked in Google Maps and organic results on desktop and mobile, with local-pack presence flagged per keyword; the geo-grid runs on mobile Maps results, where “near me” searches actually happen.
How often do my rankings update?
Your 10 priority keywords update every night. The full 50-keyword set refreshes weekly. You also get 3 on-demand refreshes per month for moments when you need to know right now, and the geo-grid re-scans automatically 2× a month. The full refresh schedule, published →
Reviews & reputation
Is this compliant with Google's review policies?
Yes, strictly. Every customer gets the same public review link — we never filter who gets asked based on how happy they seem (that's “review gating,” which violates Google policy and the FTC's fake-review rule, 16 CFR Part 465). Tools that route unhappy customers away from public reviews put your listing at risk; we built this the compliant way on purpose.
Do you post review replies for me?
No — we draft, you decide. The AI suggests a reply based on the review's content; you edit it and send it yourself. Google explicitly discourages fully automated replies, and your customers can tell.
What is review sentiment analysis?
AI reads your recent Google reviews — and your top 5 competitors' — and scores them on the four aspects that decide reputations in your vertical: service speed, price clarity, work quality, and professionalism for home services; communication, expertise, case outcomes, and responsiveness for law firms; bedside manner, wait time, expertise, and office & staff for practices. You see why the shop up the road is winning, not just that they are. Refreshes weekly.
Can AyanaSEO.ai get my reviews removed or hide bad ones?
No, and be suspicious of anyone who says they can. We help you earn reviews the compliant way and respond to the bad ones well.
Plans, billing & limits
What do I get for $19.99/month?
Everything the product does — in the Core plan. 50 tracked keywords (your 10 priority keywords update daily, the full set refreshes weekly, on both desktop and mobile), a 4×4 geo-grid heatmap of your area, your own rank history building daily from day one (plus a free-scan view of who's owned your market over the last 12 months), AI sentiment analysis of your reviews and your top competitors', a Google Business Profile audit, citation gap analysis, a review link + QR kit with AI-drafted reply suggestions, competitor promo tracking, and white-label PDF reports. Fair-use limits exist on refresh frequency — but no insight is paywalled behind a higher tier. (Pro is coming for multi-location businesses: it adds locations and new capabilities, and takes nothing away from Core.)
What are the fair-use limits?
Automatic tracking runs on schedule (priority keywords nightly, full set weekly, geo-grid 2× monthly, sentiment weekly, competitor promos every 48 hours). On-demand actions are capped to keep the price at $19.99: 3 manual rank refreshes/month, 3 extra geo-grid scans/month (more at $1 each), 4 GBP audits/month, 5 PDF report exports/month, citation gap once per 30 days. The caps reset monthly. Every cadence and cap on one page →
Is there a free trial?
We don't do a time-boxed trial — we give you a free 7-day preview of the real product: real data for your actual business, no credit card, and no auto-charge when it ends. You only pay if you choose to subscribe. We think that beats a 14-day tour of an empty dashboard.
Can I cancel anytime?
Yes. No contract, no minimum term — manage or cancel your subscription yourself from the billing portal, and your access runs through the period you paid for.
Are there add-ons or hidden costs?
One optional add-on exists: extra geo-grid scans beyond your 3 monthly manual scans, at $1 each. That's it. No credit packs, no per-citation fees, no tier upgrades.
Privacy & fair play
Do I need to connect my Google account?
No. AyanaSEO.ai works entirely from public data — the same search results, reviews, and business listings anyone can see. Nothing to connect, nothing to install, no permissions to grant.
Will my competitors know I'm watching them?
No. Everything we analyze is public. They'd have to be watching you to even wonder — and if they're smart, they already are. That's rather the point.
What do you store about my business and my competitors?
Ranking positions, listing facts, and derived insights over time — that's what powers your history and trends. Verbatim third-party content (like raw review text) is kept only briefly for processing, then purged; we keep the analysis, not the transcript. You can request deletion of your account data at any time at admin@ayanaseo.ai.
What happens when my preview expires?
After 7 days the preview locks. Run a fresh scan for a new preview window, or subscribe to keep the full Action Plan live — a fresh scan shows the same 12-month view of who's owned your market either way, so you lose nothing by having waited.
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