Features / AI review sentiment
Know why customers choose them instead of you
Star ratings tell you who's winning. They don't tell you why. Every week, AI reads your recent Google reviews — and your top 5 competitors' — and breaks down what customers actually praise and punish.
Four aspects that decide local reputations — tuned per vertical
Every review batch is scored on the four aspects that decide reputations in your vertical. Home services: service speed, price clarity, work quality, professionalism. Law firms: communication, expertise, case outcomes, responsiveness. Medical and dental practices: bedside manner, wait time, expertise, office & staff. Restaurants, salons, auto shops, and the rest each get their own set. You see your profile and your rivals' side by side, on the dimensions your customers actually judge.
Intelligence, not surveillance
Everything analyzed is public Google review data. The output is specific: “customers praise their same-day response; your reviews mention scheduling delays 3× more often.” That's a to-do list, not a dashboard widget.
Wired into the rest of your Action Plan
Sentiment shifts feed your AI insights and alerts — when a competitor's reviews start mentioning a discount, or their rating dips, you hear about it while it's still useful.
At a glance
| Coverage | Your reviews + top 5 competitors |
| Source | Google reviews (80%+ of local review volume for service businesses) |
| Aspects | 4 per vertical — e.g. service speed · price clarity · work quality · professionalism (home services) |
| Cadence | Weekly automatic analysis |
Questions
Which reviews are analyzed?
The most recent Google reviews for you and your top 5 tracked competitors, refreshed weekly. Google is where 80%+ of local review volume lives for service businesses.
Do my competitors know?
No. Reviews are public; analyzing them leaves no trace.
Can this write review responses too?
That lives in the reputation toolkit: AI drafts a reply, you edit and send it. See the Reviews feature page.
Is this just keyword counting?
No — it's aspect-based sentiment analysis by a modern language model, which understands “they showed up on time but charged double the quote” as one negative price signal and one positive punctuality signal.
Part of the one $19.99/mo plan — see pricing. Related: Local rank tracker · Geo-grid heatmap · GBP audit
Stop guessing. Start ranking.
Run the free scan — your real rank and the competitors above you, in about 10 seconds. No signup, no card.