How does AyanaSEO choose my competitors, and how often does the list change?
AyanaSEO picks your competitors automatically: it watches who actually ranks around you in live Google Maps results across your keywords and takes your real top 10 — no list for you to build or maintain. It rechecks that roster monthly, so as businesses rise and fall in your area, your competitor set stays current.
Because it's based on real rankings, your competitors are the businesses genuinely competing for your searches — not names you guessed. The set can differ by keyword (a different pack may dominate one term), which is why the Competitors page is keyword-switchable.
Deeper analysis — review sentiment and promo/post tracking — focuses on your top 5, the neighbors most worth studying, while all 10 are tracked for rankings.
The monthly roster recheck means a new competitor who starts outranking you appears on its own; you don't need to add them.
Related
Back to Competitors guides or the Help Center.
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