Who are my top local competitors, and how do I compare to them?
The Competitors page lists the businesses actually ranking around you for each keyword — detected automatically from live results, not a list you build. For any keyword you see the full pack with your row highlighted, plus each rival's rating and review count so you can see exactly where you're behind.
Because the competitor set genuinely differs by keyword (you might be #2 for one term and unranked for another where a different pack dominates), the table is keyword-switchable — pick a keyword to see who wins it.
Deeper AI analysis — review sentiment and promo tracking — runs on your top 5 rivals, so the neighbors most worth studying get the most attention.
Use the review-count and rating columns to spot the fastest wins: if the business beating you is only a few reviews ahead, closing that gap (the compliant way) is often enough to climb.
Related
Back to Competitors guides or the Help Center.
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