How do I find out why my competitors' reviews beat mine?
Open the Sentiment page. AyanaSEO uses AI to read your recent Google reviews and your top 5 competitors', and scores each business on the four aspects that matter in your industry — so you can see, aspect by aspect, why a rival is winning (e.g. they score high on “response speed” where you score low).
The analysis is aspect-based (ABSA): for home services it scores service speed, price clarity, work quality, and professionalism; for other verticals it adapts (communication, expertise, outcomes, responsiveness for law firms; bedside manner, wait time, expertise, office & staff for practices). It refreshes weekly on the latest ~20 reviews per business.
The “What the AI found” panel turns the patterns into plain-English insights — e.g. “Rooter Pro's last 10 reviews cite slow arrivals 7 times; promote your same-day guarantee.”
Use it to fix the specific aspect you're losing on and to borrow what customers praise about competitors — then make sure your own reviews and site reflect your strengths.
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Back to Sentiment guides or the Help Center.
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