Help Center / Keywords

Keywords

What keywords does AyanaSEO track, and how are they chosen?

Your 50 keywords are generated automatically from your business category and city or zip when you sign up — a mix of high-intent searches your customers actually type: emergency terms, transactional “best/affordable [service] in [city]” phrases, and competitor-name and neighborhood searches. You don't have to build the list, and you can edit it anytime.

The set is designed to cover the ways local customers search, not just your one obvious keyword: urgent needs (e.g. “emergency plumber [city]”), comparison shopping (“best [service] in [city]”), and neighbor, landmark, and competitor-name searches where local intent is strongest.

It's built from your category and location, so it's specific to you out of the box. From there you tune it: add keywords you know convert, remove ones that don't fit, and flag your most valuable ones as priority so they're tracked nightly.

Discovery then keeps the list honest over time by surfacing keywords your competitors win that aren't in your set — so your 50 don't go stale.

Why this matters: Understanding that the list is auto-generated but fully editable means you can trust the starting point and still make it your own.

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Back to Keywords guides or the Help Center.

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