How do I find categories and services my competitors list that I'm missing?
Open the GBP Audit page and read the “Profile gaps vs your neighbors” panel. It compares your Google Business Profile against your competitors' and shows the categories, attributes, and services they list that you don't — tiered so you can see what's non-negotiable (every rival has it) versus a differentiation opportunity.
Google uses your categories, attributes, and services to understand what you do and which searches to show you for. If competitors list a secondary category (say “Water damage restoration service”) or a service you also offer but haven't added, you're invisible for those searches by omission — a fix you fully control.
The panel tiers each gap: “all” (every compared competitor lists it — add it now), “majority” (most do — strong), and “one” (a differentiation angle). It's computed from profiles AyanaSEO already refreshes, so there's nothing to run — just open the panel and add the missing items in your Google Business Profile.
An info icon on the panel explains what each item is and how to add it in your GBP, since most owners don't know these fields exist.
Related
Back to GBP Audit guides or the Help Center.
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