Help Center / GBP Audit
Google Business Profile audit
The GBP Audit checks the technical foundations that decide local rankings — on your website and your Google Business Profile — and turns them into plain-English fixes. It's also where you see the categories and services your competitors list that you don't.
What's on this page
- Audit checks
- NAP consistency, LocalBusiness schema, mobile click-to-call, map embed, HTTPS, mobile speed, and more — each pass/warn/fail with a fix.
- AI-readiness checklist
- Whether your site gives AI assistants what they need to recommend you (schema, FAQ, neighborhood terms, NAP match).
- Profile gaps vs your neighbors
- Categories, attributes, and services competitors list on their Google profile that you don't (Phase 28).
- Run audit
- Re-crawls your site + profile — 4 audits a month.
Guides
How do I check my Google Business Profile and website for problems?
Open the GBP Audit page and run an audit. It crawls your website and checks your Google Business Profile for the technical things that decide local rankings — NAP consistency, LocalBusiness schema, mobile click-to-call, map embed, HTTPS, mobile speed — and an AI-readiness checklist, each with a plain-English fix.
How-to →How do I find categories and services my competitors list that I'm missing?
Open the GBP Audit page and read the “Profile gaps vs your neighbors” panel. It compares your Google Business Profile against your competitors' and shows the categories, attributes, and services they list that you don't — tiered so you can see what's non-negotiable (every rival has it) versus a differentiation opportunity.
Explainer →How do I add LocalBusiness schema to my website?
Use the one-click LocalBusiness schema generator on the GBP Audit page. It builds the JSON-LD structured data from your business details — you copy it into your website's head section, then re-run the audit to confirm Google (and AI assistants) can now read it.
How-to →What is NAP consistency and how do I fix it?
NAP stands for Name, Address, and Phone number, and NAP consistency means they appear identically everywhere your business is listed — your website, your Google Business Profile, and every directory. Google treats consistent NAP as a trust signal; mismatches (an old address, a differently formatted phone) chip away at it. The GBP audit checks your NAP and flags conflicts.
Explainer →Other pages: War Room · Geo-grid · Keywords · Competitors · Sentiment · Citations · Reputation · AI Visibility · Action Plan · Reports · Settings
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