Help Center / Citations
Citation gap analysis
Citations are listings of your business on directories (BBB, Yelp, chambers of commerce, industry sites). This page finds the trusted directories your competitors are listed on but you're not — the gaps worth closing to build local authority.
What's on this page
- Citation gap list
- Curated directories where one or more competitors are listed and you aren't, ranked by how many competitors each has.
- Refresh button
- Re-checks your gap versus competitors — once every 30 days, with a countdown.
Guides
How do I find directories my competitors are listed on but I'm not?
Open the Citations page. It compares your directory listings against your top competitors' and shows the trusted directories where they're listed and you're not — ranked by how many competitors each one has — so you know exactly where to add your business to close the authority gap.
How-to →What are local citations and why do they matter?
A local citation is any online listing of your business's name, address, and phone number (your “NAP”) — on directories like BBB, Yelp, Angi, chambers of commerce, and industry sites. Consistent citations across directories Google trusts are a ranking and trust signal: they corroborate that your business is real, established, and located where you say it is.
Explainer →How do I add my business to a directory correctly (consistent NAP)?
Add your business to the directory using your name, address, and phone formatted exactly as they appear on your Google Business Profile — identical spelling, abbreviations, and suite format. Consistency is the entire point of a citation, so copy from your Google listing rather than retyping from memory.
How-to →Other pages: War Room · Geo-grid · Keywords · Competitors · Sentiment · GBP Audit · Reputation · AI Visibility · Action Plan · Reports · Settings
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