How often does review sentiment update, and which reviews does it read?
Review sentiment refreshes automatically once a week. Each pass reads the latest ~20 Google reviews for your business and your top 5 competitors and re-scores every aspect, so the page always reflects your recent reputation. It's Google reviews only, and there's no manual “run now” — the weekly cycle keeps it current.
Twenty recent reviews per business is the sweet spot: enough to show real patterns, recent enough that an old complaint you've since fixed stops dragging your score. Because it re-reads the latest reviews each week, acting on a weakness shows up in the scores over the following weeks as newer reviews replace older ones.
Coverage is you plus your top 5 competitors — the neighbors most worth studying — so the competitor aspect cards line up with the rivals on your Competitors page. Analysis is Google-only because Google is the overwhelming majority of local review volume for our customers, and it's the surface that feeds your Map Pack ranking.
There's nothing to schedule: sentiment runs on the same weekly rhythm as the full keyword scan. The lever for moving a score is new reviews and owner replies — not a re-run.
Related
Back to Sentiment guides or the Help Center.
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